This page covers the enquiry form on landing.easy-group.ai and on the Easy lead forms we run on Facebook, Instagram and TikTok. It is the notice required by Article 13 of the UK GDPR, which applies because you gave us these details yourself.
The wider policy for the Easy AI service — including our role as processor for installers' own customer data — is at easy-group.ai/legal.html.
| Controller | NOVAGRID ENERGY LIMITED (company number 17167206), trading as easygroup |
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| Registered office | Nicholaston House Nicholaston, Penmaen, Swansea, West Glamorgan, United Kingdom, SA3 2HL |
| Contact | info@easy-group.ai |
| You type in | Your name, phone number and work email address. Company name and postcode if you choose to add them — both are optional and the form works without them. |
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| We record with it | Which page you submitted from, the page language, the page that referred you, your IP address and browser user-agent string, and the campaign tags in the link you arrived on (gclid, utm_source, utm_medium, utm_campaign, utm_term, utm_content). |
| Why | To reply to your enquiry, set up your trial credit, and — separately — to know which advert brought you here so we stop paying for the ones that do not work. |
| Lawful basis | Replying to you: taking steps at your request before entering a contract (Article 6(1)(b)). Measuring advertising: our legitimate interest in running a business that is not guessing (Article 6(1)(f)), and, for the cookies and platform matching described below, your consent. |
| Not collected | We do not ask for and do not want payment card details, financial data, or any special category data on this form. Please do not put them in the free-text of a message. |
If you accept marketing cookies, two things happen that would not otherwise happen.
The Meta pixel and the Google Ads tag load and set their own cookies (_fbp, _fbc, and Google's advertising cookies). They record that a browser reached this page and, if you submit the form, that a lead happened.
We send Meta a matching record of the same submission through the Conversions API. Your email address, phone number and name are hashed with SHA-256 before they leave our server — Meta receives the hashes, not the values, and uses them only to work out whether the person who submitted the form is the same person who was shown an advert. The browser event and the server event carry the same event ID so the two are counted once, not twice.
If you decline marketing cookies, neither of these happens: no pixel loads, and nothing about your submission is sent to Meta or to Google. Your enquiry still reaches us and we still reply — declining costs you nothing.
By default we set only strictly necessary cookies. Analytics and marketing cookies are set only after you accept them in the banner, and you can change or withdraw that at any time.
Security, load balancing, and the record of your own cookie choice. No consent required. Session up to 12 months.
Aggregated page and campaign measurement. Consent required. Up to 13 months.
Meta pixel and Google Ads tag, plus the server-side conversion record described above. Consent required. Up to 13 months.
— this reopens the banner with your current settings. Your choice is stored in this browser only, under easy_consent_v1; clearing site data resets it and you will be asked again.
We do not sell your details and we do not pass them to anyone for their own marketing.
| Enquiry record | 24 months from your last contact with us, then deleted. If you become a customer, the customer agreement's retention terms take over. |
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| Advertising cookies | Up to 13 months, or until you withdraw consent. |
| Hashed identifiers at Meta / Google | Held under those platforms' own retention rules; we cannot shorten them, but we stop sending new ones the moment you withdraw consent. |
You can ask us for a copy of what we hold, ask us to correct it, ask us to delete it, ask us to restrict what we do with it, ask for it in a portable format, and object to our use of it for advertising measurement. Where we rely on consent, you can withdraw it at any time — that does not affect what was lawful before you withdrew.
Requests go to info@easy-group.ai and are answered within one month. If you are unhappy with the answer you can complain to the UK Information Commissioner's Office (ico.org.uk) or to the supervisory authority in your own country — for example the Data Protection Commission in Ireland or the OAIC in Australia.
Reply stop to any message from us, or email info@easy-group.ai. One line is enough and no reason is needed. We act on it the same working day.